
A blog for students working in SDES2198 Advanced Typography and Publication Design, School of Design Studies, The College of Fine Arts (COFA), University of New South Wales
Thursday, September 30, 2010
Web Design Team.cept

Monday, September 27, 2010
Style team
Sunday, September 26, 2010
Typographic Team
1. Harmony
Relationships in typography within each other, conceptual
2. Interpretation
Context, connotations, expressions, impression, mood
3. Covers
Appropriation, building on existing forms
4. Structure
Hierarchy, composition, rules, technicalities
5. Piracy-illegal
Freedom, authorship, venue (where), value, awareness
Web Design
Tuesday, September 21, 2010
Att: Promotions Team.
Team Allocation - ffi Online Publication
Head Managers:
Rebecca & Adrian
Style Guide.
1. Yerevan
2. Jocelyn
3. Hollie
4. Katherine
Typographic.
1. Natalie
2. Nat L.
3. Joanna
4. Rachel
Editorial.
1. TJ
2. Alex
3. Rebecca
4. Adrian
Web Design.
1. LeighAnna
2. Brian
3. Arlene
Promotion.
1. Angela
2. Josh
3. Belinda
4. Emma
*Team leaders are underlined.
Monday, September 20, 2010
wk8 talking point
Colour Spaces: CMYK vs RGB
RGB is the colour space used for electronic devices such as computer screens and TVs. As an ‘additive’ colour model, RGB functions in the opposite way to CMYK – it generates varying combinations of red, green and blue light to create colour.
When it comes to printing, it’s important to check with your printer which colour space they would prefer you to have the document set up in - CMYK, or RGB with ICC profiles attached for them to be able to control the colour conversion to CMYK. Likewise, it is important to note that RGB is capable of generating a much larger range of colours than CMYK and thus if you have your document set to RGB, to check that the colours are not outside the CMYK range.
- Katherine (z3235050)
Colour Space Fundamentals, DigitalExpert by the Sheridan Group , accessed 21 September 2010, http://dx.sheridan.com/advisor/cmyk_color.html.
CMYK Color Model, Wikipedia, accessed 21 September 2010, http://en.wikipedia.org/wiki/CMYK_color_model
RGB Color Model, Wikipedia, accessed 21 September 2010, http://en.wikipedia.org/wiki/RGB.
Week 8 Talking Point - B. O'Brien 3253712
In offset lithography, the print image is burnt onto a plate which is then offset (or transferred) from the plate to a rubber blanket and then onto the printing surface (e.g. paper, wood, cloth, metal, leather, plastic). This process uses the repulsion of oil and water. The image is printed by ink on ink rollers, whilst the blank space is covered with a film of water, making it ink- free. It uses CMYK and PMS (Pantone spot colour). Offset printing is high- quality and is the most common commercial printing technology, as it is only cost- effective for high- quantity print runs. Newer offset presses now use computer-to-plate systems over computer-to-film work flows, producing even higher quality prints.
In digital printing, the image is digitalised and is directly printed to the media. There are no printing plates required, which means there is less waste, time and cost involved with this kind of printing. It also has a much quicker turnaround. This type of printing is more common for low- volume printing, as it is more cost- effective.
Clearly, there are benefits to both types of printing, but deciding on which process to use is important to the production workflow as it could heavily affect time, cost, and quality of a print. Therefore it is important to weigh up the pros and cons of each when deciding which process is best for your specific print job.
Saturday, September 18, 2010
ffi online publication
I have posted some details of what we Rebecca and I would like for you to have done by Tuesdays class, if you could please check the Google group that would be awesome.
Thank you.
Yours Sincerely,
Adrian & Rebecca
Monday, September 13, 2010
Thursday, September 9, 2010

"Illustrator and artist Keitaro Sugihara presents a collection of his works, including his latest project that takes the form of a children's book."
http://pecha-kucha.org/presentations/202
Thought it might interest some.
Tuesday, September 7, 2010
Monday, September 6, 2010
Friday, September 3, 2010






Play script which describes the meeting between two people in a plane. The typographical language changes slowly according to the feelings of the two passengers.
Thursday, September 2, 2010
wk7 talking point : format & grid system
As a book on women working with typography (typographers, graphic designers etc), I wanted to create a book that felt more like a display book of the women featured, as opposed to a dense text-heavy document. I also wanted it to be reasonably portable, but still within the size restrictions of the project, and eventually decided on a square format of 250mm x 250mm. The measurements of the page also provided me with a variety of multiples to use for the margin dimensions, gutter widths, and possibly also the number of columns and rows.
The first of my possible grid systems is a modular grid of 8x8 columns and rows. After looking at existing examples, the modular grid appealed to me due to its flexibility of placing small chunks of text and images on a page at rather irregular intervals, whilst still appearing spacious and balanced. The second is a column-based grid of 7 columns, of which I liked this grid system's ability to have repeated sections of flowing text down the length of the page and separate columns for different things.

Example 1 (apologies if this font is massive, I think there's a booger in the matrix)
These pages are taken from Diary of a Bad Year by one of my favorite human beings and all-time favorite writer, John Maxwell Coetzee, but I know this ain't Oprah's Book Club so I digress. If you zoom in close up you'll see that there are three dialogues running concurrently and furthermore the bottom two voices don't finish or start at the same point as the main body of writing so when you read it you really do need to turn off the stereo and lock the kids in the tool shed - it's mildlly challenging to say the least - however it's amazing what becomes habit quite quickly and to that end I highly recommend this book to all of you, as I do all of Coetzee's back catalogue, except maybe Dusklands, which, after two point five reads, I still cannot fathom. Alas this is turning into a novella in itself so I'll sign off for now. You can take yourselves through the remaining examples as it's getting quite late and as you do please note Example 6, the "NKOTM" (new kids on the magazine) which I hope gives you a little chuckle just as it did me. Nightie night.
TJ
(the 'innovation in page layout' bit)

Example 1.
Okay so maybe the level of innovation is debatable but geez I love a good primary colour. The publication is called IT'S NICE THAT, and please allow me to guide you through the visuals.
A's: can you guess which issue this is?
B's: this one's a bit harder... it's issue three.
C's: look out kids, centralised layout is back in the good books.
D's: I dig how the feature heading is shown via a process of elimination. Cool huh?

And now for Example 2.
Kurt Cobain gives the typewriter a bash for a journal entry with stunning effect (or is that just his number one fan being biased?) No but seriously guys think about how much thought, planning, layout, maths and rules go into a page layout and then appreciate how simply this wee gem of rubbish with all its juvenile corrections and BLURTING OUT makes a fairly decent impact on the viewer, and maybe even the reader.
OK so that's me done, and as per usual ladies and gentlemen, the pleasure was all mine.
TJ

















