Sunday, October 17, 2010

ATTN WEB (or whoever needs this): FINAL EDITED EDITORIAL BY BEC

I can't load this up to the files due to exceeded limits so here is Bec's writing for her group. I have edited it so this is the final copy. Email me at runawaytj@yahoo.com.au if you have any issues. I'll be at the computer all night.
Cheers, TJ

‘Type that sings’ by Rebecca Nekho

It doesn’t necessarily pop out at you, it sits in the back of your head and you wonder... “Hang on a minute... that’s... messing with me!” Oh yes indeed. The great thing about either the making of harmony or the execution of anti-harmony is that it evokes a certain emotion, a manufactured emotion; for the good of controversy or just plain allowing oneself to adhere to the overall sensual experience the type is conveying through its characters.

Legibility isn’t the main element I’m attracted to within typography, although creating a font that is legible is an art form in itself and a rather difficult skill to master. In my world typography as illustration is where it’s at because ‘everything else has been done before’.

Experimental typography plays with letterforms for what they are. Balance between arranged type has the ability to create perfect harmony between each negative and positive space generated by each shape. The beauty of these puzzle-like formations enhances visual capacity to a much higher level as opposed to regular text that can be read and possibly forgotten. A viewer won’t usually remember if something is legible due to the typeface – or is that the global description of good legible type? Something so easy to read and unobtrusive that it’s forgotten?

All I know is people are more inclined to remember what excites and moves them and for me that is type as image.

I want to draw attention to the message via the words rather than let it sink away into the background never to be contemplated or dreamt about. I want to subject people to sleepless nights, tossing and turning, ever wondering “But, how... that ‘H’... how did they... why did they..?” The unanswered questions of technicalities eating away for days, if not weeks. Distressful you say? Inhumane? It sure is.

Harmony in type can be perceived in many ways, but essentially just as in music, it is an important element regardless of its differences in medium and sensual experiences. It draws you in and keeps you wanting more until your eyes and ears bleed from the insatiable curiosities while the sounds and visuals speak to you personally from origins so epic as to move your soul and forever remain a part of your being.

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