Saturday, October 16, 2010

GOOGLE GROUP FILE LIMIT EXCEEDED?

Have we exceeded the limit? Does anyone need to upload but can't? Am I posting this to the wrong place? I'll try the group message board.

TJ

ATTN PROMOS: INTRO EMAIL

Angela as requested here is a shorty for your sendouts:


The wait is over: FFI issue 2 is ready to rock ‘n roll!

Intermission has come to an end with COFA’s Advanced Typography Class of 2010 returning to the stage for an encore of typographical hits. Stamp and whistle to our sensational exploration of typography from an aural perspective as we utilise our skills around the page to make some musical matter clatter. Download a PDF version of FFI’s latest incarnation here or email ffipublication@gmail.com to get the lowdown on our musical type production.

I found this course an interesting choice, as I honestly did not know what to expect when I enrolled into it. It was certainly challenging in parts, though overall I do believe that I learned from my experiences.

The first project –letterpress was interesting. I enjoyed researching the history of a font, it made me think about all the thousands of people before me who dedicated time to creating something that we take for granted in written communication. I especially enjoyed learning about the personal life of John Baskerville, and later on Zuzana licko who renamed her font after his late wife in homage to her. The technical process was enjoyable, yet the lack of letters for a class of 20 was frustrating.

The second project was quite similar to others we have done in graphics; I did enjoy being able to indulge in my passion for illustrative typography. It was great that I could bring in my passion for drawing into this project.

The last project was quite challenging and confusing at times, working in a team was great, especially as all my team members were really awesome and hardworking. Collaborating with other teams was difficult at times as sometimes personal preferences were being pushed with a lack of constructive criticism, a good experience in learning how to work in a team in a successful manner.

I did not enjoy having online lectures. I much prefer having a time and place in which I could ask questions and I believe I learn better when being spoken to instead of reading. Honestly, I probably have not absorbed as much as I could have from the lectures.

course reflection

As a whole, I have really enjoyed this semester on typography & publication design. It has really opened my eyes to new ways to use typography, which I have found really interesting.

It was great using the letterpress in project 1. Very interesting to learn about alternate methods for typographical design in the digital age that we live in. I have a greater respect now for the book publishers of the olden days!!

Project 2 I didn’t find all that inspiring as it was quite similar to a graphics/media project we did last year. However it was good to do some more work on book/magazine layouts and learn more about grids.

I have really enjoyed project 3. While it has been very stressful at times, it has been a really great experience working as a team. I agree that it is great insight into how the real design world works and nice to branch out from working by oneself. So overall, a great and beneficial experience for us all!

While I very much liked the convenience of the online lectures, I found it hard if there was something I couldn’t quite understand not having a lecturer to ask the question to immediately. And it would also have been good to have the visual aspect of an in-person lecture. But the topics were interesting and I learnt a fair bit from the lectures.

As a graphic designer it is great to get a better understanding of typography and how to make it work with our designs. This course has given me some great new skills and a good base knowledge on typography, which I hope to further in the future. Thanks Wing and Ian!

Thursday, October 14, 2010

LAST PIECE OF WRITING FOR PROMOTIONS TEAM

This one is written for the Promotions team's COSMOGRAMMA typography. COSMOGRAMMA is the name of the latest album by Flying Lotus who Josh adores. Personally I think it sounds like when the three year old in the downstairs flat breaks into the pots and pans cupboard while the babysitter is in the bedroom with her boyfriend, ie really annoying noises.

Anyway here's my piece for their piece.

Whenever I find myself in a bind I ask myself what would Maria do? (I refer of course to that wondrous beast of a phenomenon that is Maria Von Trapp – the completely lovable antagonist from my number one favourite film of all time, The Sound of Music.) The answer to the aforementioned question is naturally always: the right damn thing.

So, on that willowy windswept mountain how did Madame choose (very successfully) to teach her seven young charges to carry a tune? Here’s a hint: “Let’s start from the very beginning… a very good place to start… when you read you begin with ABC, when you sing you begin with DO RE MI!” You guessed it… she SANG!

Sadly in modern Aussie classrooms my (okay Maria’s) rather progressive idea is shot down as complete bovine excrement which is quite unfortunate when the status quo is examined. In our so-called ‘modern’ world students are still using the same system dinosaurs used way back even before the Whopper was invented! And that system is of course T.E.X.T (time-consuming, exacerbating, Xeroxed trash) books.

Text based learning is fine if you harbour a billion extra blood vessels running through THAT side of the brain but spare an exam mark for us creative folk! We ain’t wired like you funny accountant people and this renders us disadvantaged in the classroom. We need an alternate option and I reckon music is the answer. Try and follow me here ‘K?

Let’s use COSMOGRAMMA as a sample. Even just a half hearted listen (and lemme tell with this FlyLo ain’t no half nuthin’ coz boy commands complete ‘tensh yo) leaves you with lessons in history (Alice Coltrane and Jazz), religion (world religion and spirituality via the cosmos), music (how to count beats real easy) and pop culture (an A-Z of Nintendo generational hits) – and that’s just the bare basics.

To compliment the vocal lesson we add some visuals to pump up a rounded day of learning. For example the sample shown teaches us about the first ever printing block: a curled up hand, dipped in dye and pressed down to form the mark we now know as paisley. YOU DIDN’T KNOW THAT? Hesitate not class-dunce! Ditch the T.E.X.T books and sign up for my S.O.B, School of Beats, coz we are outta the dark ages and seriously off the book!

Course Refection

Overall i have found this course really enjoyable. The projects have been fun and have allowed us to explore a number of different aspects of typography and publication design. It has also been fun working as a team for the final project as it has felt more like something that would happen in the real world – when often projects seem pointless. The printing press project was also really good and meant we had to manage our time well in order to get it completed. The hands on approach to typography was really interesting as everything else I have done so far has been on the computer. Its good to get another perspective on this aspect of design.

I have found the lectures a little difficult – I would have preferred to come in and sit in the lecture theater and hear something because I find having the lectures online doesn’t give me much motivation to look at them. They are also a little less engaging because they lack the images a presentation would have. The lectures have been on useful topics and have helped me throughout the project, but I agree with Katherine that sometimes it is hard to understand some terms/concepts.

I think I have really developed my technical skills in typography and publication design throughout this course. My interest in this area has also grown as a previously didn’t know so much on it and I think it is something I will continue to read about to learn more.


Hollie :D

NEW EMAIL ADDRESS. WHO DECIDES THIS???????????

Who decides the new email address on this thing? I thought it was Wing?

I know we can't change the name from FFI because promo's have done their work already.
Arlene suggests ffipublication@gmail.com or hotmail.com or whatever.

Guys I don't know who organises this stuff. Please help. Arlene needs to know STAT.

TJ