The advertising above represent the conceptual on broad approach to design. the ads was to express and tell the audience about environment pollution from vehicle users. The straw simply represent the words from pollution and the main information that the information trying to express, which about how we also contributed to the problem and side effect of pollution. However, the advertising speak for itself very simple but yet still effective to achieve the goal of its campaign.



The second advertising is represent the expressive approach. The advertising is concern as scary and disturbing ads but yet it is very effective and successful from telling its message to say away from particular drug which in this case is "ice". The person at the ads simply the expression of people using drugs and what it can do to person life. I guest the result from this advertising is emotional and "reposition" feeling from the audiences.