Regeneration is at the core of understanding the origins of Garamond and the shift to its digital but rather inaccurate depiction of the typeface. The word applies to; essentially the rebirth of the typeface through digital form and a celebration of its wide uses from print to screen media and its true-to the original Adobe Garamond Pro version.

The paper stock was selected for its texture representing the scan-lines of old CRT monitors. The cover R37:G34n8 implies an old and tested video technique of numbers being digitally morphed into letters; the result is the feeling of instability, movement and perhaps confusion. This relates back to Garamond’s history of ill-represented copies of the original typesetter’s (Claude Garamond) work. It also links back to the idea of his work needing to be found and resurrected from obscurity.

The word Re:Gen is abbreviated to reiterate its being used in print and screen media, linking to the social norms of internet users, those of which being common practice; include the abbreviation of words and the obvious link to electronic mail through the lettering of Re: - meaning reply.

The techniques used hint at the seemingly ghost like presence Garamond had grown accustomed to in most of its exposure, a case of mistaken identity, hence the use of a soft corrugated fill (on the back), to demonstrate its slight presence and the original qualities that had been lost after being copied excessively without substance or accuracy. The seepage of ink and embossing of the characters on both sides reiterate these ideas.