Cityrail map vs DKNY advertisement:

The cityrail map is an example of Baines & Haslam’s analytical approach as it is presents a large amount of complex information that has been organised in a logical, informative manner. The key places an important role in accompanying this information and is essential in the understanding the data. There is only one typeface used which creates simplicity and the small text used creates a consistent, basic hierarchy, with the heading being the main element, followed by the map itself and lastly the key and information located on the bottom.

On the other hand, the DNKY advertisement represents a conceptual approach to designing information as the concept and idea of the ad is encapsulated with minimal text, yet still communicates a message to the audience. The branding and promotion is represented through the use of the apple image, which symbolises the slogan ‘be delicious’. This creates a visual symbol/metaphor and demonstrates an ad that relies mainly on image to convey the message, rather than text. The visual hierarchy in this example is much stronger than that of the Cityrail map as various sized text are used to draw the eye to various areas on the page.