Posters: Antony and the Johnson's / Apricots.
Written by Adrian John Ross Moore
z3255441

When considering the structure of information in graphic design, there are two approaches available to designers that are able to convey depth and sophistication within their particular medium: a conceptual approach and an expressive approach.

A conceptual approach is seen in the poster designed by Jason Munn for the band ‘Antony and the Johnsons’, where Munn has successfully developed a conceptual start point of lyrical content, album inspiration and philosophical beliefs, into a communicative piece that symbolises the very nature of the band. This poster illustrates this visual metaphor that successfully uses a strong reading line, alongside a harmonious visual hierarchy to guide the audiences’ attention to the information that is the band’s concert date.

The second entitled ‘Apricot’ is a poster for a film showing at the Chauvel Cinema, which has been designed to immediately draw an emotional response from the viewer, known as an expressive approach. The result of such an approach communicates the depth of the film through the development an emotive use of visual hierarchy that creates a link between the warmth and innocence of the image and the elegant hand treatment of the type in the films title.

Both posters communicate the necessary information for which they were designed however through two ultimately different approaches they are able to illustrate a sense of depth that intrigues the audience into further interactivity.