'Live a life less squinty' vs 'Colour in Culture'

The recent Transition lenses advertising campaign 'Live a life less squinty' conforms to the conceptual approach. These posters are dominated by digitally enhanced contorting faces that convey the effects of going into bright sunlight on those who wear glasses, and offers their lenses that transition to a darker tint as a desirable alternative. It relies strongly on its use of image to gain the attention of its primary target audience, create humour and convey its message, and also perhaps on the viewer's previous knowledge of the product as the supporting text is rather minimal. As a result when the campaign was first released many outside their target group did not understand the advertising campaign or the concept.

This contrasts against the information diagram 'Colour in Culture' by David McCandless and AlwaysWithHonour.com, which uses the analytical approach. Here there is much more of a focus on the organisation and interpretation of complex information of what different colours represent to different cultures, through an otherwise relatively simple vector graphic. There is no required previous knowledge or specific target audience. Thus the diagram and accompanying key are relatively equal in their dominance of the page since multiple of both elements is required to understand the information.