hsbc vs. always with honor

The HSBC 'Your Point of View' print advertisements comply with the conceptual approach to design embodied by Haslam. The campaign sets out to envisage an understanding of its customers and the world they live in by recognising their different values. Through paring different word associations with the image, it successfully highlights the variety of impressions given by different frames of reference. The advertisement follows the hierarchal structure where the visual is the foremost the focal element. The use of a universally recognised and accessible font (Helvetica), it does not detract from the image itself and allows for the wordplay to be solely based on word/image association. The second element in the visual hierarchy is the sign-off which punctuates the advertisement and leads up to the text. The text works ranged right due to the briefness of the passage and the lack of discrepancies in where the line begins. With it ranged right it constantly draws eyes back the focal image reiterating the content with the concept.

This infographic is the collaborative effort of the Information Design collective Always With Honor and integrated media platform GOOD, which highlights how diets affect the weight of the population globally. It is a comparison of nutritional consumption vs. body fat percentage which breaks down the complex data transforming it into a design which is accessible and enjoyable. It adopts an analytical approach utilizing visual hierarchy to emphasise the countries with the highest fat percentage and consumption. Through this, the size compliments the percentage making it obvious to the viewer which countries have the largest percentages immediately. Corresponding to each percentage is the nation's average calorie consumption linked to the key which strategically blends into the colour scheme of the background. The explanation of the data is placed top left to allow the viewers gaze to continue to refer to the pictorial data, which dominates majority of the infographic. The colour of the title is shared with that of the countries linking the image with the text through word association. The size of the text is large enough to be the second most salient element, clarifying the purpose and content of the infographic.