Some interesting/clever use of typography in packaging design:Photo 1: B.E.E. is a line of environmentally friendly home cleaning products from New Zealand with packaging that focuses on typography as the main design element. The use of just type on packaging has become a strong trend, aiming to convey the essence of the product in an "honest" manner.
Photo 2: Designed by recent Penn State University grad Thomas Wilder "Buggin' Out" bath and body products were designed to make the viewer literally "bug out" when they looked at the typography displayed along the bottle, creating an experience for the consumer.
Photo 3: Elbows bend was designed by the Australian agency The Creative Method. The use of typography in this design anthropomorphizes the product.
These examples were taken from www.thedieline.com, a great resource for those who are interested in packaging design.
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