SR 2

­­

In today’s graphic design, there are four main design structure approaches that Baines & Haslam identify to create eye catching and appealing print and screen designs. Such approaches include analytical and conceptual design structures.

Above is a page spread designed by Stacy Anthony for the magazine ESPN. Here, the design consists of tables and symbols to document the statistics and results of past games. The way in which the page spread is designed has a simplistic approach where information is not cluttered and easily read. This is through the use of block colours to separate sections of the page such as the light blue box to make the “Big Five” section stand out. Next to it, the “tracking the world series” has its own separate column with light pink boxes on every second line, which allows the reader to follow the results easily without getting mixed up with the line above it, and at the same time the “Big Five” section next to it. The use of columns and different colours is used effectively to separate all information especially when there are tables of results on the page. It creates the visual hierarchy that allows the reader to instantly focus on the “Big Five” because of it’s large text size and it’s background colour that separates the section from the rest of the page. On the other side of spread, although there is a large amount of text, it is separated from the result table by the page break. The table of results is also just as effective in design through it’s simple use of columns, colour and the large black blocks to create strong headings which draws the readers eyes instantly to the headings.

The page design above is a more conceptual approach, which is illustrated through the typeface of the heading ‘Inflatable Pets’. It uses the idea of having balloon text to correspond with the content of the article, creating a stronger concept. The use of bold colours also brings out the fun and child like aspects that is related to inflatable pets. In terms of visual hireachy, having the title take up the entire width of the page instantly makes the reader’s eyes draw straight to the title and then follow down to the article. There is a good sense of balance between the positive and negative space and the photo at the left hand corner further balances out the page layout.

Jocelyn Nguyen z3254773