expressive;

"Looking for a holiday with a difference?" strikes upon the heart strings, but in a very subtle way. A photograph is shown beneath the text, and just enough is framed to inform the viewer about the content of the advertisement.

The visual hierarchy is evident while the eye catches the larger font size "HQ", the eye is more inclined to read the text in the deep red, following this pattern, the eye then discovers the image embedded within the text. In this sense, HQ is seen as rather legible text first, then as an image.

There is a strong sense of texture throughout the page evoking a soft almost natural feel through richly toned earthy colours, but this is juxtaposed with the use of bold capitals in sans serif typeface, which effectively reveals this notion of being yelled at or a state of urgency, which is still relative to the advertisement, as it promotes social change and activity.

(Picture scanned from Master Mouse Patrol, Edition 1)

documentation;

This ticket in particular can be seen as a purely functional piece of cardboard, it can be ripped from the perforated edges, scanned or fed through a machine, each section, bit of information and security measures; all lead to there being a purpose and a reason for it being there in printed form, as part of its design.

The only somewhat, textural design that is formed can be noted from behind the text- a subtle yellow watermark found in the middle part, on the front. On the back; text has been colour coded to form barriers in order to highlight the most important bit of information to take away from that section.

It seems to lack all design sense, but while the design is minimal and linear, the information is legible and easily accessible, while in itself - isn't a great piece of design, it does, however pose an interesting idea of how design has mostly been re-purposed to either be highly decorative or conceptual. I think somewhere along the lines we need something that leaves much to be desired, just like the distinctive, dull, but-it's-OK-because-it-does-its-job tickets from Ticketek.